Is 4G a Double-Edged Sword for Emerging Markets?
Download the discussion paper
4G is rolling out fast across emerging markets, bringing the potential for new revenue and a more engaging customer experience. It’s a formidable weapon - but one that needs to be handled with care, or its value as a service platform will be outweighed by the competition to which it exposes fast-growing operators.
Read this discussion paper to discover:
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- How 4G has disrupted Telco’s evolutionary growth path
- Why a rise in smartphone use often triggers a fall in ARPU
- Why mid-2019 will be a significant tipping point for many emerging markets
- Why there is still time to learn from the 4G experience of leading economies
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